Social media management for busy business owners

Simple packages, simple pricing. Tailored to you or off-the-shelf - we can hit your social sweet spots.

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You have so many options when it comes to social media management.

We get it

You can manage it yourself and try to squeeze it in around the other 200 things you need to get done each week, or you could use someone already in the business, and they can squeeze it in around the 200 things they have to get done each week.

You could hire someone to manage it exclusively for you, but what qualities and skills do they need? Do they need to sound like you? Does that even matter? Better yet, you could forget about it, because, let’s be honest – you’re too busy to think about it properly right now anyway.

We get it. All of those options are real and valid, and there are plenty of businesses managing just fine (at the moment) using one of those options.

So, why should you consider a company like us to manage it for you?

Here's why

Gone are the days of just throwing something up on your Facebook page every now and then and hoping it connects with someone – and hopefully, someone with their wallet in their hand, ready to buy.

Building an audience of “likes” to 2,000 is great too, but what purpose will it serve? Are you trying to collect followers, or are you trying to build an audience of engaged humans who actually care – about your product, about your brand?

We know how to hit the ground running, building a group of social fans, cheerleaders and active buyers – without all of the BS.

no bullsh*t
What our packages offer

We have been handling the social media presence for businesses all over New Zealand for over 5 years – including some national operations, so our social media management packages have been carefully designed to fill the gaps we know exist for busy business owners. 

Honest, straight up support. Simple. 

What are you trying to achieve? What’s the best way to get there?

We work with you, at the start of your journey with us and regularly thereafter, to deliver a social strategy that serves a purpose and gets you to the end game.

No more dead spots or peak in your page activity. The posts that do go out will always connect back to the objective, which means no more random or off-brand posts just to fill a gap.

We aren’t bots, we don’t use bots, and unlike some agencies, our social media management is still underpinned by the knowledge that people respond to people. We’ll constantly manage and monitor your audience, comments and private messages to make sure we’re connecting on a real level – like we say, having 2,000 likes is great, but how many of those people are actually interacting with your brand? The days of this just being a numbers game are well and truly over.

You’ll get monthly reporting, so you can check in on your social management any time you like. That means 100% transparency for you, all the time. No secrets and no hiding!

You’d be surprised how quickly a great post can turn people off because of bad graphic or video content. Likewise, pinching graphics off of Google isn’t a good (or legal) way to operate your social presence. Our social packages include professionally designed graphics tailored to your branding. If you don’t have a visual brand established for your social presence, we’ll create one.

Social captions should fit your audience, they should connect to your objective and they should be relevant. Writing a 700 word essay, or the opposite – link-dumping, can send your audience packing. We use our whole team to create, check and approve copy before it goes out, which means you benefit from a team of many managing your business’ social presence – far better than having a single person in charge!

Moving our social management to frankworks helped us as it meant our staff could immediately dedicate more time to their roles, instead of worrying about (or getting lost in working on) our Facebook page.

As a business owner, I don’t have to worry about my staff having a bad day and putting out the wrong messaging or off-brand posts, and there’s no risk of overtime or after hours work for staff who have to reply to private messages and comments.

frankworks spent time understanding our brands needs and our desired outcomes before launching into it, and they have totally surpassed our expectations.

All of our posts now are related to our business purpose and goals, and the posts that do go out are ones that we would never have thought of doing or spent the time to research.

The reporting has been really helpful, especially the info about reach, demographics and engagement on what our audience is really responding to.

Paul (2017)

previous director, national transport company

Packages & pricing

Having us manage your social means you don’t have to think about it – period. We take on all the hard work and run with it. That means you and your team can focus on the important stuff, like running your business. You always retain control of your page and you can still post whenever you like – we’ll just give you some guidelines around how often to post and what type of content you should be posting, so that we aren’t double handling.

Our packages are simple and concise. We charge a one-off setup fee of $150 ex GST for each platform (Facebook & Instagram are considered one platform for this purpose), which includes an audit and tidy up of your current page, including branding, imagery, contact and messaging. If you don’t have a social presence, we will set the platform or platforms of your choice up for you. If you’re setting up multiple platforms with us, we can provide a discounted, bundled setup fee.

NO BS FEES, PRICING & FINE PRINT

Setup fees: We charge a one-off setup fee of $150 ex GST for each platform (Facebook & Instagram are considered one platform for this purpose), which includes:

  • an audit and tidy up of your current page, including branding, imagery, contact and messaging;
  • the setup of our internal schedule and launch strategy and
  • loading you into our management tools and preparing your reporting.


If you don’t have a social presence, we will setup the platform or platforms of your choice up for you. If you’re setting up multiple platforms with us, we can provide a discounted, bundled setup fee.

no bullsh*t

Social media management packages

We have you covered with both of our offerings, but if you’re after something a bit more bespoke or tailored, just get in touch. We’d love to help you craft the perfect package!

Frank Junior

The basics of social media covered for you - best suited to new or small businesses

$450ex GST, per month
  • 2 to 3 posts per week
  • 1 to 2 platforms
  • Hand-crafted copy
  • Professionally designed graphics
  • Dedicated content manager
  • No contract
  • Email & phone support

Frank Senior

The ultimate in social media management, best suited to medium and more established businesses

$650ex GST, per month
  • 3 + posts per week
  • 2+ platforms
  • $50 ad spend included
  • Personal & prioritised interaction as your page in relevant groups
  • Hand-crafted copy
  • Professionally designed graphics
  • Dedicated content manager
  • No contract
  • Email & phone support

Is it time to get your social media under control?

Let us take some of the stuff off of your to do list - get in touch now!

TESS M

SUPER SOCIAL media manager

My love of all things creative was evident from a very young age. Creative subjects were my main focus through high school and I picked up my first design job as a teenager – designing a logo for a group of scientists researching the Hawkes Bay Tasmanian Grass Gruv. Shortly after that, I was offered a job creating a logo and hand-painting the street front signwriting for a local furniture store.

After high school, I spent my years as a young adult in a variety of admin, sales and retail roles, and eventually settled in real estate. The marketing side of real estate was what drew me in. As well as being an Executive Assistant, a Buyers Agent and a Sales Person, I spent a large portion of my time in real estate in an Office and Marketing Manager role.

Being a straight-up, hard-working creative myself, Laura, frankworks and I just clicked. When I decided to leave real estate for the benefit of my family, Laura offered me a little bit of social media work. The timing seemed right and it was an obvious choice. Not long after that, Laura offered me the opportunity to run the Social Media division of frankworks – another obvious choice! 

I love what Laura and frankworks stand for – no BS relationships with customers, no BS services, no BS pricing and a go-hard work ethic. Because of that, I accepted the offer to be the Social Media Manager and I can’t wait to see where this little journey takes us!