Stay in touch & at the front
If you stop engaging (in a meaningful way) with your customers, they’ll stop engaging with you – it’s not rocket science!
The most obvious sign of that is when they start to jump ship to your competitors. Customers are one of the most important parts of your business, alongside your team. Every business owner starts with great intentions, but when day-to-day operations take over every hour in your day, the last thing on your priority list is often the most important – making time for phone calls and coffee meetings, setting up email campaigns and newsletters, writing and researching new blogs, updating the website or worrying about what special you’ll run next month.