3 key components every great website needs to have!
There are many different components that make up a great website, the list is never ending. For example, fonts, colours, structure, speed and much more! In this article, we are going to cover the three key components that, in our opinion, every great website has or must-have.
1. Accurate eye-catching website design / originality
Firstly, every great website needs to have a great looking design. No I am not meaning it needs to be elegant and have lots of pretty little pieces scattered throughout it. I am meaning, a website needs to look the part of the brand it is representing and in an eye-catching manner. For example, you aren’t going to pair up a creative portfolio design with a million different colours for a luxury brand such as Rolex or Gucci. That website would look amazing for a different company / brand, but would not accurately represent a more sophisticated, luxury brand such as the ones suggested.
No matter what industry you are in, you can have a beautiful eye-catching website that will represent your brand effectively. If you are wanting to create a website for kids toys, then you are obviously going to want to use lighter, playful colours, softer typography, a much less sharp structure etc. Whereas, if you are looking at creating a website for a corporate business such as a law firm, you are going to be looking at creating a website that has sharp edges, clean cut typography with more sleek colour palettes.
Digging a little bit deeper; you now have an eye-catching website, what makes you stand out from the crowd? For example, when you think of websites such as the Apple website, you think of a sleek dark design, with colourful photos of the phones, when you think of the trademe website, you think of lots and lots of colour… Every website needs to have something that helps people remember it. This ties into your brand, the best brands / websites are the ones that people are compelled to remember.
2. Ease of use
Moving forward, the next key trait of any great website is ease of use. This is becoming more and more proficient as we move forward in the digital age. Let’s be honest for a second, people are getting lazier each year that passes and we rely on the ease-of-use of a multitude of different things in our lives on a daily basis to get by. For example, can’t be bothered cooking? Order UberEats… The same ideas apply in web design and development. If someone cannot find what they are looking for on a website in a short period of time, they will likely exit and try a different website in the hopes that it leads them to their end goal much faster.
There are many different things that you can do to ensure your website is easy to use. One of the simplest methods is breaking up text and not overloading pages. Break up your content copy into small bite sized chunks, that are much easier to digest than 500+ word sections. This is one of the best ways to ensure your website is easy to use. Furthermore, create an effective navigation solution. A clean and easy to use, header, navigation bar goes a long way to ensuring that your potential customers and clients can arrive at your website and inevitably find exactly what they are looking for.
The use of digital aids such as videos, images, graphs, charts and much more is still heavily underrated in websites even to this day. Let me ask you a simple question, if you search up on Google how to do something, such as “how to build a website” are you more compelled to read how to do it or watch how to do it? Most people will more likely click a video or an image rather than reading a bunch of writing on a page. A really great way to show off your business is by using digital aids. Let’s say you are a building company, rather than writing out a long spiel about how you do something, why not put it into a video instead?
3. User friendliness
Last but definitely not least is use-friendliness. This is something that is a component of every website that if not done correctly can severely damage a businesses image and conversion rate. Studies have shown that if a website takes longer than three seconds to load, visitors are more inclined to leave and go somewhere else. As you can see, this can be a huge issue for your business. If you are losing potential customers due to a slow website, you are losing money, fast.
At frankworks, we believe that user-friendliness has a strong relationship with the speed of a website. Some of the easiest ways that you can create a fast, user-friendly website is by using a good, reliable hosting, clean cut building methods and by not overloading your website. For example, when we build a website at frankworks, we put the website on our top-notch hosting, we use only the best methods in the build process and we follow that up by not bloating our sites (no excess files) thus meaning, our sites can perform at a high level.